Volkswagen is making a bold move into the budget-friendly EV market with a new entry-level electric car priced at around €20,000 (Rs. 18.15 lakh). This model is designed to make electric mobility more accessible to a broader audience, aligning with VW’s vision for affordable and sustainable transportation. A display unit of this upcoming EV will be showcased to the public in early March, while the production version is set for a global premiere in 2027.
Affordability
One of the biggest selling points of this upcoming VW EV is its affordability. With a base price of about €20,000, it undercuts many existing electric cars on the market. This price point is expected to attract first-time EV buyers, budget-conscious consumers, and those looking for a practical urban vehicle. Given the rising costs of electric cars, VW’s strategy to produce an affordable model could be a game-changer in the industry.
Small Car Family
This new entry-level EV is part of Volkswagen’s small electric car family, which includes the production version of the ID. 2all. Developed under the Brand Group Core within the Volkswagen Group, these compact EVs will utilize an advanced version of the modular electric drive (MEB) platform. This evolution of the MEB platform is expected to offer improved efficiency, better battery performance, and a more optimized driving experience.
ID. 2all Connection
Volkswagen has already introduced the ID. 2all concept, which will be the brand’s first all-electric small car hitting dealerships in 2026. Priced below €25,000 (Rs. 22.68 lakh), the ID. 2all will serve as a slightly more premium option compared to the upcoming entry-level EV. Both vehicles are expected to share design elements, technology, and battery configurations, but the new €20,000 model will likely focus on cost-cutting measures to keep the price as low as possible.
Market Impact
By launching an EV at such a competitive price, Volkswagen is taking on rivals in the affordable electric car segment. Other automakers are also working on budget-friendly EVs, but VW’s established reputation and extensive global presence could give it a strong advantage. Additionally, governments worldwide are pushing for increased EV adoption through subsidies and incentives, which could further boost the appeal of an affordable VW electric car.
With the production version set for a 2027 launch, VW has time to refine its technology and manufacturing processes. If successful, this model could pave the way for widespread EV adoption, particularly in markets where cost remains a major barrier.
FAQs
What is Volkswagen’s new entry-level EV price?
Volkswagen’s new EV will be priced around €20,000 (Rs. 18.15 lakh).
When will Volkswagen showcase the new EV?
A display unit will be shown to the public in early March.
When is the production model’s world premiere?
Volkswagen plans the global premiere for the production model in 2027.
How does the new EV relate to the ID. 2all?
The new EV is a more affordable version of the ID. 2all, sharing design and tech.
Which platform will Volkswagen’s new EV use?
It will be based on an improved version of the MEB platform.
