Honda Cars India has achieved a significant milestone with its mid-size SUV, the Elevate. The model has surpassed 1 lakh unit sales, marking a strong presence in both domestic and international markets. Manufactured at Honda’s facility in Tapukara, Rajasthan, the Elevate is not just popular in India but is also exported to countries like Japan, South Africa, Nepal, and Bhutan.
Table of Contents
Sales Trends
Honda shared key insights into the buying preferences of Elevate customers in India. A major trend observed was the preference for higher-end variants and automatic transmission.
- 53% of Elevate buyers chose the top-spec ZX variant, which comes equipped with an ADAS suite and other premium features.
- 79% of customers opted for the CVT automatic transmission, which is available in the V, VX, and ZX trims.
This trend indicates that most buyers prefer a feature-loaded and convenient driving experience.
Popular Colors
Honda also revealed the color preferences among Elevate buyers. The Platinum Pearl White shade emerged as the most popular, with a 35.1% share of total sales. Other preferred colors included:
| Color | Market Share (%) |
|---|---|
| Platinum Pearl White | 35.1 |
| Golden Brown Metallic | 19.9 |
| Meteoroid Gray Metallic | 15.4 |
| Obsidian Blue Pearl | 15.3 |
| Other Colors (Lunar Silver, Radiant Red, Phoenix Orange) | 14.3 |
The dominance of neutral and premium shades suggests that buyers prefer elegant and sophisticated finishes for their Elevate SUVs.
Honda Elevate’s Market Success
The Elevate’s success can be attributed to its strong design, competitive pricing, and Honda’s reliable brand image. With high demand for its feature-packed top variants and the preference for CVT, the SUV has positioned itself as a strong contender in the mid-size SUV segment. Honda’s export strategy also highlights its commitment to making the Elevate a global model.
With 1 lakh sales already achieved, the Elevate’s future looks promising in both domestic and international markets. As Honda continues to expand its offerings, the model is expected to maintain its strong momentum in the competitive SUV segment.
FAQs
How many Honda Elevate units have been sold?
Honda has sold over 1 lakh units of the Elevate.
Which is the most popular Honda Elevate variant?
The ZX variant is the most popular, with 53% of buyers choosing it.
What is the most preferred Elevate color?
Platinum Pearl White is the most preferred, with 35.1% demand.
Which transmission is most popular in the Honda Elevate?
79% of customers opted for the CVT automatic transmission.
Where is the Honda Elevate manufactured?
The Elevate is produced at Honda’s Tapukara plant in Rajasthan.
