Maruti Suzuki is finally stepping into the electric vehicle segment with the much-anticipated e Vitara. The SUV made its debut at the 2025 Bharat Mobility Expo and is expected to be launched in India by the end of this financial year. It will be sold through Maruti’s premium Nexa dealerships and marks the brand’s first foray into the EV market.
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A Cautious Strategy
Maruti is taking a measured approach with the e Vitara, carefully observing the market before expanding its EV lineup. During an exclusive interaction, Toshihiro Suzuki, President of Suzuki Motor Corporation, explained the company’s strategy. Maruti is adopting a top-down approach, meaning it will introduce premium EVs first before considering budget-friendly electric options.
This is a shift from Maruti’s usual strategy, where it first established dominance in the budget segment before moving up the ladder. However, with changing market dynamics and growing EV demand, the automaker believes this approach will help it assess consumer response and fine-tune its future plans.
Additionally, Maruti remains committed to a multi-powertrain strategy, continuing to offer petrol, CNG, hybrid, and even flex-fuel models. At the 2024 Bharat Mobility Expo, it showcased a CBG-powered Brezza, further emphasizing its diverse approach to sustainable mobility.
More Than Just an Electric Car
The e Vitara is not just Maruti’s first EV; it is also the brand’s debut for some high-tech features. This SUV will introduce Level 2 ADAS (Advanced Driver Assistance Systems) and a fully digital instrument cluster—both of which are yet to be seen in any Maruti model.
Given the competition, this move is crucial, as rivals like Tata, Hyundai, and MG have already equipped their models with these features. Once the e Vitara is launched, Maruti is expected to gradually roll out its ADAS package across its other models.
Future Electric Lineup
Suzuki has hinted at six electrified models by 2030. Based on teaser images, these include three Japanese market models, along with the Fronx EV, Wagon R EV, and now, the e Vitara. India is expected to play a key role in this expansion, with production happening at Maruti’s Gujarat factory.
e Vitara Variants
The Maruti e Vitara will be available in three variants, with two battery pack options and ten color choices. It is positioned against strong rivals in the electric SUV segment, including:
- Tata Curvv EV
- MG ZS EV
- Hyundai Creta Electric
- Kia Carens Electric
- Mahindra BE 6
- Toyota Urban Cruiser Electric (expected sibling model)
Maruti’s entry into the EV space marks a significant shift for the brand, which has long dominated the Indian car market with petrol and CNG models. With the e Vitara, it aims to offer a competitive and feature-rich alternative in the fast-growing electric SUV segment.
FAQs
When will the Maruti e Vitara launch?
It is expected to launch by the end of this financial year.
Where will the e Vitara be sold?
It will be sold through Maruti’s Nexa dealerships.
What new features does the e Vitara offer?
It introduces Level 2 ADAS and a fully digital instrument cluster.
How many variants will the e Vitara have?
It will be available in three variants with two battery pack options.
Which cars will the e Vitara compete with?
It will rival the Tata Curvv EV, MG ZS EV, Hyundai Creta Electric, and more.
