Mahindra has entered the electric vehicle space with a bang, launching the XEV 9e and BE 6. Within just two months of announcing prices, the company has already dispatched 1,837 units of these electric SUVs. With 2,281 units produced so far, Mahindra is gearing up to scale production even further.
Strategy
Mahindra has taken a top-down approach with its pricing strategy. Instead of revealing the entire lineup at once, the automaker announced prices for the top-spec models first. This strategy builds excitement and allows early adopters to get their hands on the premium versions before lower-spec variants are introduced.
Bookings and Deliveries
Official bookings for the XEV 9e and BE 6 will open on February 14, 2025. Deliveries are set to begin in March and will continue until August, depending on the variant. This phased rollout ensures a smoother supply chain and better production management.
Features
Both SUVs are built on Mahindra’s Born Electric platform, marking the brand’s serious commitment to the EV space. They come with two battery pack options:
| Battery Pack | Range (Claimed) |
|---|---|
| 59 kWh | Up to 400 km |
| 79 kWh | Up to 550 km |
These figures put the XEV 9e and BE 6 in direct competition with other premium EVs in the Indian market.
Pricing
Mahindra has positioned these SUVs competitively in the market. The BE 6 starts at Rs. 18.90 lakh, while the XEV 9e is priced at Rs. 21.90 lakh (ex-showroom). Given the range and features on offer, these models are expected to attract a wide range of buyers looking for practical yet stylish electric SUVs.
Future Plans
The XEV 9e and BE 6 are just the beginning. Mahindra has big plans for its electric lineup, with upcoming models including an electric Thar, Bolero, and Scorpio. These future vehicles are expected to bring EV technology to a broader audience, making electric mobility more mainstream in India.
Mahindra’s strong start with these EVs shows its commitment to leading the electric revolution in the country. With competitive pricing, impressive range, and a solid production strategy, the XEV 9e and BE 6 are well-positioned to make a significant impact in the market.
FAQs
When will bookings start?
Bookings open on February 14, 2025.
What is the price of the BE 6?
The BE 6 starts at Rs. 18.90 lakh (ex-showroom).
How far can the XEV 9e go on a full charge?
It has a claimed range of up to 550 km.
When will deliveries begin?
Deliveries start in March 2025 and continue until August.
What battery options are available?
59 kWh and 79 kWh battery packs are offered.
