Ather Energy Adds Indian Regional Language Support to the Rizta

Ather Energy has taken a significant step forward by introducing multi-language support for its Ather Rizta Z electric scooter. This update makes the Rizta Z more accessible and user-friendly for riders across India, allowing them to interact with the digital dashboard in up to eight regional languages in addition to English.

Here’s everything you need to know about the new update, the scooter’s features, and why the Ather Rizta Z stands out in the competitive EV market.

Multi-Language Dashboard

The multi-language interface is Ather’s latest effort to cater to India’s diverse linguistic demographics. This feature is being introduced in phases, starting with Hindi, followed by Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam, and Kannada.

Key Details:

1. Languages Supported: Riders can now interact with the dashboard in their preferred language, making navigation and digital interactions more intuitive.
2. Availability: The feature will first roll out to the Rizta Z via an over-the-air (OTA) update, beginning with Hindi.
3. Importance: The move aligns with consumer preferences, as a recent report by IAMAI and Kantar revealed that 98% of Indian internet users access content in regional languages.

This thoughtful feature ensures that Ather remains connected with its diverse customer base, enhancing the overall user experience.

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Advanced Features

The Rizta Z’s AtherStack platform already supports several advanced features that set it apart from other electric scooters:

• FallSafe Detection: Automatically detects falls and triggers alerts for added safety.
• AutoHold: Prevents the scooter from rolling on inclines or declines.
• WhatsApp Notifications: Enables seamless message updates directly on the dashboard.
• Live Location Sharing: Share your location in real time for convenience and safety.
• Alexa Integration: Provides hands-free control of various functions via voice commands.
• Skid Control: Built-in traction control ensures stability on slippery surfaces.

These features elevate the Rizta Z as one of the most tech-forward electric scooters in its segment.

Performance and Range

The Ather Rizta Z balances performance with efficiency, making it a great choice for urban riders.

Battery and Motor Options:

• Acceleration: The Rizta Z can sprint from 0 to 40kmph in just 4.7 seconds.
• Top Speed: Capped at 80kmph, ensuring safe yet swift urban commutes.

With two battery options, the Rizta Z caters to riders with varying range requirements, whether for short city commutes or slightly longer trips.

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Pricing and Variants

The Ather Rizta Z is priced between ₹1.10 lakh and ₹1.46 lakh (ex-showroom). This competitive pricing, combined with its features and performance, makes it a strong contender in the electric scooter market.

Why the Ather Rizta Z Stands Out

1. Tech-Driven Experience: From Alexa integration to traction control, the Rizta Z is packed with features typically seen in premium EVs.
2. Personalization: The introduction of regional language support underscores Ather’s commitment to inclusivity and user convenience.
3. Performance and Range: Quick acceleration, respectable range, and smooth handling make it ideal for urban riders.
4. Safety First: Features like FallSafe detection, Skid Control, and AutoHold enhance rider safety.

The Ather Rizta Z exemplifies how modern electric scooters are evolving to meet the demands of India’s diverse and tech-savvy market. Its multi-language interface is not just a convenience—it’s a thoughtful feature that bridges the gap between technology and accessibility.

Coupled with its cutting-edge performance, advanced features, and competitive pricing, the Ather Rizta Z stands as a worthy choice for anyone looking to embrace sustainable mobility with a personal touch.

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