Kia is witnessing an impressive response to the upcoming Syros SUV, with petrol-powered variants dominating pre-launch bookings. Out of the 10,000 reservations received, over 60% are for petrol models, reflecting a growing preference for gasoline vehicles in this segment. The official price announcement is scheduled for 1 February, but the current trends already paint an interesting picture of buyer priorities.
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Variants
The petrol model’s popularity isn’t the only notable trend. Manual transmission (MT) options are surprisingly more in demand than automatic transmission (AT) variants, irrespective of fuel type. Around 60% of the bookings are for MT models, leaving 40% for AT. This preference for manual gearboxes, despite the convenience of automatics, might shift when pricing and variant-specific costs are disclosed.
Color
Among the available color options, the Frost Blue launch shade has emerged as the favorite. It accounts for 20% of the bookings, showcasing its appeal as a standout choice for buyers who value aesthetics.
Export Plans
Kia plans to prioritize domestic deliveries of the Syros before expanding its footprint internationally. With every car from its Anantapur facility exported to date, the Syros is expected to follow suit. The international version will likely feature a 1.5-litre powertrain akin to the Sonet model sold abroad, catering to both RHD and LHD markets.
What to Expect
The Syros’s pre-launch performance underscores shifting buyer preferences toward petrol-powered and manual transmission models in this market segment. Pricing will play a crucial role in influencing the final purchase decisions and may alter the current demand distribution. For now, Kia’s strategy to meet local demand before venturing into exports seems to align well with consumer expectations.
FAQs
Why is the petrol variant popular?
Petrol is preferred for cost and performance advantages.
Which transmission is more in demand?
Manual transmission accounts for 60% of bookings.
What is the most popular color for Syros?
Frost Blue is the most in-demand color, chosen by 20% of buyers.
Will Syros be exported immediately?
No, Kia will first fulfill domestic demand before exporting.
What engine will the global version have?
It will feature a 1.5-litre powertrain like the Sonet.
